WHY DO YOU NEED TO HIRE A PROFESSIONAL WRITER FOR YOUR BUSINESS?

Upholding the whole refined information about your business, how can you entrust a major part of your business, your CONTENT, to a stranger who doesn’t know anything about it? Are you being fair to your nurturing kid who is not ready to move out of your hands yet? Yes, I’m talking about your business.

You, solely, know the worth of your business whether it’s emotional or financial. You know your audience, their pains and their solutions. You know what to tell them about your services/products or what you have for them to suffice. Then why do you need to hire someone external?

If you’re having second thoughts, stop, because you really need a professional writer for the virtual and concrete survival of your business. The question is WHY?

There can be multiple answers. Advanced artificial intelligence and astronomical online competition have made it difficult to fight and to stand out. Generally describing your ideas, services or products no longer helps until you please the majestically supreme search engines and the right audience at the right time. And not everyone around here can do it the way it needs to be done. For authoritative and skilled display of your business, you always need a professional. And you need a professional writer as badly as you need a manufacturer for your product, a marketer to strategize your business plan and a vendor to sell your product. Without a solid copy, nobody is going to care about what your product is and who is selling it.

GOOD CONTENT IS NOT STORYTELLING, IT IS TELLING YOUR STORY WELL. (ANN HANDLEY, MARKETINGPROFS)

You need to hire a professional writer because:

•    A professional writer saves your time and money

•    A professional writer offers you a second perspective

•    A professional writer works with experience and provides quality

•    A professional writer fulfils virtual demands

•    A professional writer bring value through social media

1.    A Professional Writer Saves Your Time and Money

You might not want to write your story for two basic reasons, first because you are not a good writer and second because you don’t have time.

But you being non-native or not formally educated or just being naive might also produce an oppurtunity for a copywriter. You know how bad it feels when you read a passage full of grammatical errors, weird sentence structure or something written with ostensibly zero interest to impact. Here enter the professional writers.

Not only this but setting a business and coming through everything to finally launching it takes a lot of labour. You might not be able to extract much time to observe what online tactics are trending and how the content of your competitors is influencing your potential customers. Therefore, when you’re busy with covering the bigger picture of your business, you need a professional writer to deal the minor, which is not actually a minor.

If we talk about money, you might think outsourcing can cost you uselessly more at the very start of your business, but trust me, this investment will return twice. A good copy sells, converts and establishes a long-term trustworthy relationship between your product and potential customers. Therefore, don’t hesitate to invest in a professional and experienced writer who can turn your carbon into diamond.

2.    A Professional Writer Offers You a Second Perspective

When you invest years in your product, you see it as perfect and you don’t get in depth to explain it because it’s already matchless for you. You just can’t see it objectively enough to understand a reader’s perspective. A professional writer, who is always a good observer and reader as well, helps you take an insight into what your potential audience and potential customers want to read and what solutions they prefer. A professional writer dives deeper into your story, brings out the key points and writes a compelling, interesting and relevant copy that not only attracts but also inspires and calls for action. Outsourcing helps you target objectivity and analyze your story to bring out what makes you different and paint the picture of your content with persuasive words. An expert helps you realize how it looks from the outside and what you need to improve. He sees with your eyes, listens with your ears and feels with your senses but speaks with his expertise. He identifies what you miss, differentiates your business from others' and develops a strategy which makes audience choose you.

3. A Professional Writer Works With Experience and Provides Quality

Being a business owner you might not know the word game but an expert knows. He knows what words to use (keyword research), where to use them in what proportion (keyword density), how to play with sentences and how to target the weak points of your audience and how to convert visitors into buyers. Every single step counts in the reliability and validity of your content in the virtual world. The quality and originality is usually the core value of all copywriters which help you stand out with a unique brand message and copy. A professional writer also knows how to address the jargons of your business that people generally don’t understand which promotes mutual understanding. Just make it sure that you choose the right writer who understands your niche.

4.    A Professional Writer Fulfills Virtual Demands

As I mentioned earlier, you have two main targets to influence, search engines and your target audience and customers. But if you please search engines the second target becomes easy to hunt. Such as Google keeps changing its algorithm and being a physical product owner, you might not know a fraction of how these things work but a professional writer does. Outsourcing helps you target right people with right tactics. Suppose you opt to help yourself by writing a blog post, but you’re not aware of the format or how you need to optimize it accordingly, it will irritate the heaven out of you. Or you might not know the standard formats when you go to write a professional email and newsletter, it can make you feel completely irrelevant. You might also not know how many posts you need to put forward in a day at a what time. This is where you need to look for an external expert who knows it all and who doesn’t only impress your audience with his style and relevancy but also casts a long-lasting spell over stubborn search engines. One who understands SEO and can help you stand out in the shortest time period.

5. A Professional Writer Bring Sales through Social Media

Knowledge is the power of copywriters. A professional writer knows the tactics of Search Engine Optimization and creates content that engages and converts. Outsourcing helps you develop headlines which attract people and bring traffic to your business which eventually leads to sales. A professional writer keeps an eye on the research done in the content field and keeps updating your content strategy accordingly which makes your business keep up with the advancement. You might publish your blog posts only on your website and nowhere else but a professional can plan it across the internet to bring traffic particularly through social media and third-party websites. Remember that relevant traffic is what you need to bring value and that’s where a professional writer helps you the most.

Note: Don’t forget that you get what you pay for. Before you hire a professional writer, do your research so that you don’t need to send your copy to another high profile writer for review. Choose a writer who is according to your professional demands and budget.